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MERLOT II

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Materials 91 - 100 shown of 228 results

Television History - The First 75 Years

This entire website is devoted to the history of the design, development, and marketing of the television set. It is... see more
Material Type: Reference Material
Author: TV History
Date Added: Sep 19, 2004 Date Modified: Sep 21, 2017
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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15.834 Marketing Strategy

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most... see more
Material Type: Online Course
Author: Prof. Birger Wernerfelt
Date Added: Jun 09, 2011 Date Modified: Feb 22, 2018
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Peer review 2.5 rating
Peer Reviews 2.5 rating
User review 4.33 average rating
User Rating 4.33 user rating
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Brand Extension and Stretching

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 10, 2008
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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eBay - Searching, Finding, Buying, Selling: Story of a Long tail Online Marketplace

This video was recorded at Solomon seminar. In this talk we will present the personality of an Online Marketplace. This... see more
Material Type: Presentation
Author: Neel Sundaresan
Date Added: Feb 10, 2015 Date Modified: Mar 06, 2017
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Introduction to Branding

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the presentation... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 13, 2013
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Marketing Terms and Definitions

This is an alphabetical listing of marketing and advertising terms. The definition is provided as well as related terms.
Material Type: Reference Material
Author: About.com
Date Added: Jul 27, 2004 Date Modified: Mar 24, 2008
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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Articles on Database Marketing

This is a series of articles that concern database marketing and CRM. Written by Arthur Hughes, the articles concern a wide... see more
Material Type: Tutorial
Author: Arthur Middleton Hughes
Date Added: Aug 25, 2004 Date Modified: May 15, 2005
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Peer review 3 rating
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Effective Article Marketing For Promotion and Profit

This is a free, open textbook that is part of the Connexions collection at Rice University.  This manual was meant to help... see more
Material Type: Open (Access) Textbook
Author: Motown Terri
Date Added: Apr 01, 2010 Date Modified: Mar 09, 2017
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Peer review 3 rating
Peer Reviews 3 rating
User review 3.33 average rating
User Rating 3.33 user rating
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Readings in Performance Evaluation

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Nov 25, 2008
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Peer review 3 rating
Peer Reviews 3 rating
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