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MERLOT II

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Materials 91 - 100 shown of 642 results

Social Marketing

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more
Material Type: Online Course
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Jun 22, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (4)  Bookmark Collections
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Social Media for Professional Networking

An assignment to help students develop their LinkedIn profile for professional networking purposes.
Material Type: Assignment
Author: Theresa Clarke
Date Added: Oct 22, 2014 Date Modified: Mar 14, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: Oct 11, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Jun 09, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 3.5 average rating
User Rating 3.5 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
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Brain Brands

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of certain... see more
Material Type: Drill and Practice
Author: Georgia Scurletis
Date Added: Nov 15, 2004 Date Modified: Aug 11, 2011
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Peer review 4.2 rating
Peer Reviews 4.2 rating
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The Marketing Plan Explorer

This is a full tree structured outline of a marketing plan with descriptions and examples for every section of the plan.It is... see more
Material Type: Tutorial
Author: Jerome Katrichis
Date Added: Apr 18, 2001 Date Modified: Jul 28, 2016
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Peer review 3.67 rating
Peer Reviews 3.67 rating
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In (9)  Bookmark Collections
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Negotiation Skills Training

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 29, 2004 Date Modified: Nov 23, 2015
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About this material:
Peer review 4.1 rating
Peer Reviews 4.1 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (5)  Bookmark Collections
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Sales Introduction Letters

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other tips.
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jun 26, 2016
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About this material:
Peer review 4.1 rating
Peer Reviews 4.1 rating
User review 5 average rating
User Rating 5 user rating
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An Internet Tour for Market Research

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Nov 04, 2006 Date Modified: Jun 02, 2016
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Peer review 4 rating
Peer Reviews 4 rating
User review 1.33 average rating
User Rating 1.33 user rating
Discussion (1 Comment)
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Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis Martínez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
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Peer review 5 rating
Peer Reviews 5 rating
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