MERLOT Materials

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217-240 of 703 results for MERLOT Materials

This site provides a listing of well-known logos by company name.  "Famous company logos are perceived and employed as... see more

This site has a searchable database of franchiese as well as a list of "featured" ones. Each of the franchise options... see more

This is an in-class activity used to demonstrate the life time value of customer satisfaction.  

For this task, you will be required to assume the role of the marketing manager for a hypothetical mid-sized retail bank.... see more

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available... see more

This is the Gallup Poll website. There are a lot of different types of polls that can be used to illustrate how... see more

An assignment to help students become professionally certified in HootSuite, a social media management system.

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table... see more

This is a study conducted by AARP for 2004 that views the retirement security of the Baby Boomer generation. Detailed... see more

Bibliography of MERLOT links, library guides, articles, and leanring activity idea starters to help instructors integrate... see more

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

This is a free, online textbook offered by Book Boon.  "Looking to use social media, SEO and website conversion... see more

This video was recorded at 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Las... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the... see more

This is a brief introduction to the importance of branding in the marketing of products and services.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket... see more

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion... see more

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

This is a free textbook offered by Saylor Foundation. 'Mayer, Warner, Siedel and Lieberman's Legal Aspects of Marketing... see more

¡Maltego Radium (v. 3.3.3) is a penetration testing tool that collects data about organizations, websites, and... see more