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MERLOT II

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Materials 101 - 110 shown of 602 results

Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of... see more
Material Type: Reference Material
Author: Manuel A. Alonso
Date Added: Feb 09, 2009 Date Modified: Jul 30, 2011
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Peer review 4 rating
Peer Reviews 4 rating
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Financial Value of Customer Satisfaction: Using a Lifetime Value Calculator

This is an in-class activity used to demonstrate the life time value of customer satisfaction. 
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Feb 21, 2013
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Peer review 5 rating
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Internet Marketing Assignments

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the student... see more
Material Type: Drill and Practice
Author: Charles Hofacker
Date Added: Jun 20, 2001 Date Modified: Dec 03, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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Is Big Brother in Your Grocery Cart?

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty... see more
Material Type: Reference Material
Author: Consumers Against Supermarket Privacy Invasion and Numbering
Date Added: Jul 14, 2004 Date Modified: Jun 02, 2011
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Peer review 4 rating
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Marketing and Advertising Case Studies

This site is that of a consulting firm. However, they have a number of examples of case studies with problems their... see more
Material Type: Case Study
Author: Give to Get
Date Added: Aug 24, 2004 Date Modified: Mar 02, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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Marketing Management

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs,... see more
Material Type: Online Course
Author: Prof. John Hauser
Date Added: Jun 09, 2011 Date Modified: Dec 12, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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Media, Education, and the Marketplace

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and prominent... see more
Material Type: Online Course
Author: Prof. Shigeru Miyagawa
Date Added: Jun 09, 2011 Date Modified: Jun 10, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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Peer review 4 rating
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Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five... see more
Material Type: Reference Material
Author: PBS-Frontline
Date Added: Aug 26, 2004 Date Modified: Jun 10, 2015
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Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
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Select-A-City for Demographic and Economic Opportunities, Using an Online Database

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which city... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 08, 2012
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Peer review 5 rating
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