MERLOT Materials

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This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This site is that of a consulting firm. However, they have a number of examples of case studies with problems their... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer... see more

Multiple choice questions Test your knowledge of each chapter topic before exams Web links Check out the most important... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

Hundreds of downsized journalists are watering community media deserts by launching hyperlocal news startups. Scores of... see more

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and... see more

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and... see more

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as... see more

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of... see more

This is a free, online textbook offered by the Global Text Project at University of Georgia. "To raise national awareness... see more

MikesBikes-Advanced is specifically suited to MBA and advanced level business strategy courses. It has also been used in... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

This is a white paper from Oracle. You know you want to do things differently. Your students are approaching the campus... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

This lesson received an honorable mention in the 2012 SoftChalk Lesson Challenge. 'This week we'll be looking at "body... see more

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more

This video was recorded at NIPS ˙08 Workshop: Beyond Search - Computational Intelligence for the Web. Search engine... see more

In this interactive case study, the student takes on the role of marketing director of Paradores during a time of... see more

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more