MERLOT Materials

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DataPortals.org is the most comprehensive list of Open Data Portals (520+) in the world. It is curated by a group of... see more

Audits of financial statements are not intended to identify fraud.

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are... see more

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This is a brief introduction to the importance of branding in the marketing of products and services.

This tutorial demonstrates how to take a basic balance sheet, populate T-accounts with those balances, apply several... see more

Confused about balance sheets? Balance Sheet Basics refreshes key terminology. Additionally, learn how the balance sheet... see more

How To Do A Balance Sheet To put together a balance sheet, you'll obviously need all of the financial data from your... see more

In this video, you will learn in depth about accounting of business transactions and learn about how they affect... see more

This is a very simple explanation to help students understand the differences between debits and credits. Reading the... see more

This is a short video that presents the exceptions and red flags to fraud that you should be aware of. 

This is a 45-minute video that includes Kelly Wessel, CEO of Wessel Accounting (www.wesselacocunting.com), who outlines... see more

This is a short video that provides a few suggestions of what to look for in a fraud investigation. 

This video features a speaker who is a Certified Fraud Examiner from the AFCE. He presents findings from a study that... see more

This is a free online exercise offered by a business in New Zealand that traces a business transaction. One can download... see more

For those of you who will start learning about accounting, you should try this accounting tutorial application. This... see more

This is a long list of terms that are used in accounting. The list is in alphabetical order so one can easily find the... see more

Internal controls, internal control frameworks, COSO, segregation of duties, controls over financial reporting, control... see more