MERLOT Materials

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265-288 of 708 results for discipline "Marketing"

This is a white paper from Oracle. You know you want to do things differently. Your students are approaching the campus... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

This lesson received an honorable mention in the 2012 SoftChalk Lesson Challenge. 'This week we'll be looking at "body... see more

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more

This video was recorded at NIPS ˙08 Workshop: Beyond Search - Computational Intelligence for the Web. Search engine... see more

In this interactive case study, the student takes on the role of marketing director of Paradores during a time of... see more

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook.  The... see more

This site was developed to provide consumer protection from health claims and related fraud. Consumers are able to... see more

The Radio-Mercury Awards was established in 1992 to encourage and reward the development of effective and creative Radio... see more

This is a simple return on investment calculator. One must enter Marketing Investment, Selling Price, Gross Profit,... see more

This is a Prezi presentation designed to help shed a little light on Internet Marketing and the importanced of a well... see more

This is a lesson plan for exploring what actions the United States should take in its policy towards China. This site is... see more

This activity ask students to use the demographic and lifestyle data available on the site to determine which... see more

"Arm yourself with the knowledge and tools to help you sell IBM solutions and enable IBM clients to become innovative... see more

Everyone knows that a great customer experience is critical. Exceptional customer experiences revolve around one central... see more

An assignment on how students can create an "ePortfolio" using social media. 

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

"Having a never ending stream of new prospects and potential clients is the lifeblood of any business. This textbook will... see more

This site contains a searchable glossary of terms used in the Target Marketing area.

This reference guide has been prepared as a reference for the 2011 Society for Marketing Advances Conference special... see more