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MERLOT II

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Materials 111 - 120 shown of 602 results

The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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Peer review 4 rating
Peer Reviews 4 rating
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The Buggy Palace Sales Forecasting Exercise

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Feb 17, 2000 Date Modified: Jun 14, 2005
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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In (4)  Bookmark Collections
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Learning Exercises (2)
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The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more
Material Type: Collection
Author: Scott A. Lukas
Date Added: Sep 22, 2008 Date Modified: Nov 18, 2015
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
In (8)  Bookmark Collections
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Virtual World Retail Sales Training Demo

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more
Material Type: Presentation
Author: Forterra Systems
Date Added: Feb 11, 2008 Date Modified: Oct 28, 2010
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Peer review 4 rating
Peer Reviews 4 rating
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Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
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In (2)  Bookmark Collections
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Personal Selling as a Career

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: May 04, 2006
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About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
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Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2015
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online... see more
Material Type: Presentation
Author: Molly Hislop
Date Added: Jul 13, 2004 Date Modified: Dec 12, 2005
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Magazine Production

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
Material Type: Presentation
Author: Jane Tallim
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2015
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Customer Relationship Management

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used in... see more
Material Type: Presentation
Author: Richard Ponsonby
Date Added: Jul 24, 2004 Date Modified: Mar 29, 2010
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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