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MERLOT II

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Materials 111 - 120 shown of 189 results

15.810 Marketing Management | Sloan School of Management

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with... see more
Material Type: Online Course
Author: Unknown
Date Added: May 12, 2016 Date Modified: Jul 06, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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15.810 Marketing Management | Sloan School of Management

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires.... see more
Material Type: Online Course
Author: Unknown
Date Added: May 12, 2016 Date Modified: Aug 15, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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15.812 Marketing Management

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires.... see more
Material Type: Online Course
Author: Prof. Shane Frederick
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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15.840 Special Seminar in Marketing: Marketing Management

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and... see more
Material Type: Online Course
Author: Prof. Dan Ariely Prof. Michael Norton
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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1984--Steve Jobs Launches Macintosh

A 15-minute video containing the best parts of the 1984 introductory announcement of Macintosh.
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Aug 18, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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50 Shades of Digital Marketing

This is a free textbook offered by BookBoon.'50 Shades of Digital Marketing has been put together by the producers of the... see more
Material Type: Open Textbook
Author: Francesca James
Date Added: Feb 05, 2014 Date Modified: Apr 30, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Ad Age Articles

This site contains a number of short articles that have appeared in Ad Age. They could be used to liven up classroom... see more
Material Type: Collection
Author: Ries & Ries
Date Added: Aug 24, 2004 Date Modified: Nov 24, 2015
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Affiliate Marketing

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Basics of Product Liability, Sales, and Contracts

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory... see more
Material Type: Open Textbook
Author: Don Mayer, Daniel M. Warner, George J. Siedel, Jethro K. Lieberman
Date Added: Apr 04, 2016 Date Modified: Jul 02, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Berliner Balanced Scorecard: Customer Perspective

'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced... see more
Material Type: Open Textbook
Author: Lydia Clausen, Martina Lukowsky, Wilhelm Schmeisser
Date Added: Jan 10, 2011 Date Modified: Jan 10, 2011
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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