MERLOT Materials

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265-288 of 702 results for MERLOT Materials

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook.  The... see more

This site was developed to provide consumer protection from health claims and related fraud. Consumers are able to... see more

The Radio-Mercury Awards was established in 1992 to encourage and reward the development of effective and creative Radio... see more

This is a simple return on investment calculator. One must enter Marketing Investment, Selling Price, Gross Profit,... see more

This is a Prezi presentation designed to help shed a little light on Internet Marketing and the importanced of a well... see more

This is a lesson plan for exploring what actions the United States should take in its policy towards China. This site is... see more

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which... see more

"Arm yourself with the knowledge and tools to help you sell IBM solutions and enable IBM clients to become innovative... see more

Everyone knows that a great customer experience is critical. Exceptional customer experiences revolve around one central... see more

An assignment on how students can create an "ePortfolio" using social media. 

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

"Having a never ending stream of new prospects and potential clients is the lifeblood of any business. This textbook will... see more

This site contains a searchable glossary of terms used in the Target Marketing area.

This reference guide has been prepared as a reference for the 2011 Society for Marketing Advances Conference special... see more

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a... see more

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in... see more

"Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public... see more

This is a textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

Please note the book is no longer free available for purchase. "Author Brian Schlosser, a veteran CEO and sales manager,... see more

This is a free book from BookBoon. 'Ideally, Marketing is accountable, generates bulletproof business outcomes, drives... see more

A 3 1/2 minute video from eMarketer research analysist David Hallerman