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289-312 of 704 results for discipline "Marketing"

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in... see more

"Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public... see more

This is a textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

Please note the book is no longer free available for purchase. "Author Brian Schlosser, a veteran CEO and sales manager,... see more

This is a free book from BookBoon. 'Ideally, Marketing is accountable, generates bulletproof business outcomes, drives... see more

A 3 1/2 minute video from eMarketer research analysist David Hallerman

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

Learn the top 10 areas of good customer services skills.

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more

Inspired by Tom Peters, whom the Economist nicknamed the ?Uber-guru? of management thinking, this lively site is a... see more

This free 6 week massive open online course (MOOC) from UNSW Australia begins a new session every month. Enrol any time.... see more

Tubetorial is a web media site offerring free how-to step-by-step videos for web development designed for busy people.... see more

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more

This U.S. Census site enables the user to search by state for very specific information. General demographic information... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and... see more