MERLOT Materials

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313-336 of 702 results for MERLOT Materials

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are... see more

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific... see more

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring... see more

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more

This book was previously published by Flat World Knowledge as Launch!  Advertising and Promotion in Real Time, and is now... see more

A collection of resources on how to create ads.  

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used... see more

This is an in-class exercise to illustrate individual differences in perception.

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more

The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their... see more

 I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the... see more

The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market... see more

At this site, one can learn more about a company by examining and testing its products. Reviewing competitors products... see more

This site is an archive of articles written about supply chain management. Topics range from Alliances and Partnerships... see more

A companion to Landscapes of Capital by Goldman and Papson, this site is an archive of the TV ads referenced in the book.... see more

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the... see more

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more

"This free textbook introduces the reader to the principles and tools of marketing research, from designing either an... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more