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MERLOT II

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Materials 131 - 140 shown of 602 results

Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Testing Your Advertising IQ

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how much... see more
Material Type: Quiz/Test
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jul 09, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Conceptualizing Price

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Oct 05, 2006
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Personality Assessment for Selling

This is an online quiz to assess one's personality along four dimensions: Sociaizer, Thinker, Relater, and Director. There... see more
Material Type: Quiz/Test
Author: Tony Alessandra
Date Added: Sep 11, 2002 Date Modified: Sep 18, 2009
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
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Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Oct 28, 2010
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Survey Design

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more
Material Type: Reference Material
Author: Creative Research Systems
Date Added: Aug 24, 2004 Date Modified: Jan 04, 2012
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Market Share Sophisms

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more
Material Type: Drill and Practice
Author: Foundation for Economic Education
Date Added: Oct 23, 2001 Date Modified: Oct 28, 2011
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Peer review 3.67 rating
Peer Reviews 3.67 rating
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Consumer Behavior and Marketing

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Jan 04, 2011
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Peer review 3.6 rating
Peer Reviews 3.6 rating
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In (8)  Bookmark Collections
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Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Oct 23, 2015
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Peer review 3.6 rating
Peer Reviews 3.6 rating
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