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MERLOT II

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Materials 131 - 140 shown of 613 results

Market Research

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more
Material Type: Tutorial
Author: Ángel María del Castillo Puente
Date Added: Feb 09, 2009 Date Modified: Jun 21, 2010
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Marketing Research

״This free textbook introduces the reader to the principles and tools of marketing research, from designing either an... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Mar 11, 2010 Date Modified: Mar 14, 2016
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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New Product Development

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 02, 2009
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Paid Search (PPC) Using Google AdWords Assignment

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently use... see more
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jun 15, 2013 Date Modified: Mar 14, 2016
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Resources for Teaching Marketing

A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases. Provides... see more
Material Type: Collection
Author: Geoff Fripp
Date Added: Jul 13, 2012 Date Modified: May 12, 2016
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: May 11, 2016
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
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Testing Your Advertising IQ

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how much... see more
Material Type: Quiz/Test
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Feb 26, 2016
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Conceptualizing Price

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Oct 05, 2006
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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