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MERLOT II

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Materials 151 - 160 shown of 649 results

The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
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15.810 Marketing Management | Sloan School of Management

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with... see more
Material Type: Online Course
Author: Unknown
Date Added: May 12, 2016 Date Modified: Oct 17, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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AdForum.com

A collection of over 90,000 ads and ad agencies from around the world.
Material Type: Collection
Author: AdForum.com
Date Added: Sep 16, 2009 Date Modified: Jun 16, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Basics of Product Liability, Sales, and Contracts

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory... see more
Material Type: Open Textbook
Author: Don Mayer, Daniel M. Warner, George J. Siedel, Jethro K. Lieberman
Date Added: Apr 04, 2016 Date Modified: Oct 17, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Building Bridges Across Cultural Differences

This is a free textbook from BookBoon.'Have you ever been in the company of people from another country and wondered “Why... see more
Material Type: Open Textbook
Author: Charlotte Wittenkamp
Date Added: Jan 20, 2016 Date Modified: Feb 08, 2017
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jan 04, 2011
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Got Milk Ads

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more
Material Type: Collection
Author: All About Milk
Date Added: Jun 21, 2001 Date Modified: Feb 16, 2010
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Guide to ATAR New Product Forecasting

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more
Material Type: Reference Material
Author: Geoff Fripp
Date Added: Feb 10, 2016 Date Modified: Jul 19, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (3 Comments)
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How Marketers Target Kids

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided for... see more
Material Type: Drill and Practice
Author: Barry Duncan
Date Added: May 04, 2002 Date Modified: Jan 26, 2017
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Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
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Identifying Service Gaps

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap and... see more
Material Type: Drill and Practice
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Dec 29, 2007
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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