MERLOT Materials

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25-48 of 87 results for discipline "Business"

You will find information regarding leadership and employee engagement on this website. Further resources are available... see more

An assignment to help students become professionally certified in HootSuite, a social media management system.

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

This web page describes an experiential activity that can be used to illustrate the four functions of management:... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which... see more

An assignment on how students can create an "ePortfolio" using social media. 

I learned about the concept Task Significance. Task Significance is giving an opporotunity to an employee to do work that... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

This technology-rich lesson plan helps high school students understand the concepts of simple and compounding interest. ... see more

This is an in-class exercise to illustrate individual differences in perception.

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

This problem-based learning activity helps students practice analyzing economic events associated with the following... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more

This problem-based learning activity helps students practice recording a business-to-business sales/purchase transactions... see more

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This is an activity which demonstrated hemispherical lateralization.