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Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are... see more

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This is a brief introduction to the importance of branding in the marketing of products and services.

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and... see more

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

Household Shifting Services In Noida- Noida Packers and Movers is an expert and best service provider in Noida.They have... see more

This is a white paper from Oracle. You know you want to do things differently. Your students are approaching the campus... see more

Good writing skills are important in today’s competitive work environment. This is especially the case for... see more

Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original... see more

RealView Imaging is pioneering the field of interactive live holography, creating new dimensions for Augmented Reality.... see more

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more