MERLOT Materials

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25-37 of 37 results for discipline "Marketing"

An assignment on how students can create an "ePortfolio" using social media. 

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

This is an in-class exercise to illustrate individual differences in perception.

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This is an activity which demonstrated hemispherical lateralization.  

משימת חקר בשפה האנלית. במשימה זו יחשפו התלמידים לאלמנטים פרסומיים, יחוו דעתם אודות מהי פרסומת טובה ויידרשו לבחור מוצר... see more

פעילות חקר בשפה האנגלית. הפעילות עוסקת בניתוח פרסומות תוך התייחסות לשיטות הפרסום באמצעי התקשורת השונים (עיתונות, טלוויזיה... see more