The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as...
see more
The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies. The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.The Challenge works like this:Professors divide students into teams, who will receive free online advertising spend with Google AdWords worth US$200. The teams (or professors) recruit a small-to-medium business, under 100 employees, who have a website but don't currently use AdWords. Each team works with the business to set up an AdWords account and structure an online marketing campaign. During a 3-week competition window, the teams optimize and refine their campaigns. They will need to submit two competition reports – one before they begin and one after the campaign has ended. Entries are judged and winners chosen based on the effectiveness of their campaign and the quality of their reports.
Material Type:
Collection
Author:
Google
Date Added:
May 13, 2008
Date Modified:
Mar 03, 2016
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material Google Online Marketing Challenge to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Google Online Marketing Challenge
Select this link to open drop down to add material Google Online Marketing Challenge to your Bookmark Collection or Course ePortfolio
This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the...
see more
This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the latter is colloquially termed. The Medicine and Madison Avenue Project presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s.
Material Type:
Collection
Author:
Nancy Tomes
Date Added:
Oct 23, 2002
Date Modified:
Jun 05, 2008
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material Medicine and Madison Avenue to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Medicine and Madison Avenue
Select this link to open drop down to add material Medicine and Madison Avenue to your Bookmark Collection or Course ePortfolio
The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been...
see more
The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been identified in popular culture and gender. By clicking on the trope, you will be taken to the appropriate page. Many tropes have sub-tropes within their pages. Warning: Some of the ads within this site are disturbing and may be considered offensive.
Material Type:
Collection
Author:
Scott A. Lukas
Date Added:
Sep 22, 2008
Date Modified:
Jul 04, 2016
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material The Gender Ads Project to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material The Gender Ads Project
Select this link to open drop down to add material The Gender Ads Project to your Bookmark Collection or Course ePortfolio
This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type:
Collection
Author:
Timothy R.V. Foster
Date Added:
Jul 19, 2004
Date Modified:
May 17, 2006
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material Articles About Advertising Slogans to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Articles About Advertising Slogans
Select this link to open drop down to add material Articles About Advertising Slogans to your Bookmark Collection or Course ePortfolio
A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases. Provides...
see more
A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases. Provides lots of choices and suits a variety of learning styles. Material developed by an experienced marketing lecturer and practioner.
Material Type:
Collection
Author:
Geoff Fripp
Date Added:
Jul 13, 2012
Date Modified:
May 12, 2016
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material Resources for Teaching Marketing to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Resources for Teaching Marketing
Select this link to open drop down to add material Resources for Teaching Marketing to your Bookmark Collection or Course ePortfolio
Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for...
see more
Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for instructors of forecasting. In addition to a discussion forum for educators, there is a link to a journal article regarding the principles of forecasting, and some humorous quotes and cartoons about forecasting. Additionally, there are links for researchers, practitioners, and links to data sources, books, articles, and software.
Material Type:
Collection
Author:
Scott armstrong
Date Added:
Jun 22, 2001
Date Modified:
Aug 27, 2014
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material Forecasting for Educators to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Forecasting for Educators
Select this link to open drop down to add material Forecasting for Educators to your Bookmark Collection or Course ePortfolio
A collection of over 90,000 ads and ad agencies from around the world.
Material Type:
Collection
Author:
AdForum.com
Date Added:
Sep 16, 2009
Date Modified:
Jun 16, 2011
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material AdForum.com to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material AdForum.com
Select this link to open drop down to add material AdForum.com to your Bookmark Collection or Course ePortfolio
E-Books Directory has a well organized site map format that makes it easy for you to locate free downloadable e-Books of...
see more
E-Books Directory has a well organized site map format that makes it easy for you to locate free downloadable e-Books of interest to you sorted by subject. Here you will find Wikibooks, open textbooks, Guttenberg Project e-Books, Library of Congress e-Books, and other e-Books submitted by various authors.
Material Type:
Collection
Author:
E-Books Directory Staff
Date Added:
May 20, 2014
Date Modified:
Aug 25, 2016
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material E-Books Directory to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material E-Books Directory
Select this link to open drop down to add material E-Books Directory to your Bookmark Collection or Course ePortfolio
This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk...
see more
This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk Processors. Most of the ads depict celebrities from either sports or show business. Information is also provided about the celebrity.
Material Type:
Collection
Author:
All About Milk
Date Added:
Jun 21, 2001
Date Modified:
Feb 16, 2010
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material Got Milk Ads to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Got Milk Ads
Select this link to open drop down to add material Got Milk Ads to your Bookmark Collection or Course ePortfolio
This site provides links to a series of articles concerning Professional Selling. Some of the articles are several years old,...
see more
This site provides links to a series of articles concerning Professional Selling. Some of the articles are several years old, but they could be used as a source for classroom discussion.
Material Type:
Collection
Author:
R.G. Chapman
Date Added:
Sep 13, 2002
Date Modified:
Jan 05, 2009
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Select this link to open drop down to add material Readings on Selling to your Bookmark Collection or Course ePortfolio
Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Readings on Selling
Select this link to open drop down to add material Readings on Selling to your Bookmark Collection or Course ePortfolio
Prev
