MERLOT Materials

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25-48 of 54 results for discipline "Marketing"

This is a full tree structured outline of a marketing plan with descriptions and examples for every section of the plan.... see more

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are... see more

Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled... see more

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than... see more

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a free, online workshop that is based on a book by the author.  Although it is a commercial site that tries to... see more

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with... see more

This is an interactive international trade tutorial that takes the student through the various stages of determining... see more

Brainy Betty is a highly-recommended, free. tutorial website for learning how to make awesome PowerPoint(tm)... see more

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.

This site provides an explanation of Morgen's selling methodology, complete with graphics. Although several of her... see more

Choices II is a useful source of information for marketing and advertising professionals as well as students in these... see more

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more

This is an excerpt from a book that helps individuals develop good questions for interview. It can be helpful in an HR... see more

This is a series of articles that concern database marketing and CRM. Written by Arthur Hughes, the articles concern a... see more

This site from Inc.com contains links to articles about customer service. Specific topics include Direct Mail,... see more

This website of Inc.com has a compilation of links to more great cold-calling tips and techniques, from Inc magazine and... see more

Describe conceptos de costos, y presenta ejemplos de cálculos de puntos de equilibrio bajo una determinada estructura de... see more

Complete open-source course in marketing research. Send any modifications to author electronically.

Lesson on keyword reserch for website internet marketing. What is keyword research? How is it conducted? and why is it... see more

When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to... see more

This is a tutorial on youtube that explains in detail how to develop a two sided animated business card in Flash CS4.... see more