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MERLOT II

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Materials 11 - 20 shown of 700 results

Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: Sep 07, 2016
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Peer Review for material titled "Advertising Slogans, Jingles, and Catchphrases"
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (16)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (1)
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Advertising: It's Everywhere

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a... see more
Material Type: Drill and Practice
Author: Mike Bassett
Date Added: May 04, 2002 Date Modified: Oct 03, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4.33 average rating
User Rating 4.33 user rating
Discussion (none)
In (14)  Bookmark Collections
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BricksOrClicks Channel Conflict Simulation

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used in... see more
Material Type: Simulation
Author: www.KnowledgeDynamics.com
Date Added: Mar 21, 2001 Date Modified: Sep 24, 2017
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About this material:
Peer review 4.33 rating
Peer Reviews 4.33 rating
User review 3.67 average rating
User Rating 3.67 user rating
Discussion (1 Comment)
In (13)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Introduction to Social Networking Methods

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies... see more
Material Type: Open (Access) Textbook
Author: other contributors, see text, Mark Riddle, Robert A. Hanneman
Date Added: Dec 01, 2008 Date Modified: Oct 03, 2017
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (12)  Bookmark Collections
In (7)  Course ePortfolios
Learning Exercises (none)
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Allied Standard Brands

This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to print... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Apr 23, 2000 Date Modified: May 07, 2007
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Peer review 4.67 rating
Peer Reviews 4.67 rating
User Rating (not rated)
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In (1)  Bookmark Collections
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Baruch College Digital Media Library

Full of excellent educational resources in video format.
Material Type: Collection
Author: Baruch College
Date Added: Jan 04, 2007 Date Modified: Feb 18, 2016
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (10)  Bookmark Collections
Course ePortfolios (none)
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Best Global Brand

Listing of the top 100 brands and their ranking.
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
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Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open (Access) Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Jan 25, 2018
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4.24 average rating
User Rating 4.24 user rating
Discussion (none)
In (15)  Bookmark Collections
In (7)  Course ePortfolios
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Accessibility Info (1)

How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
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Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Jun 21, 2017
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (2 Comments)
In (2)  Bookmark Collections
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