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25-48 of 461 results for Materials Submitted by Cathy Swift

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more

This website from Inc.com addresses the issue of Pricing and presents links to relevant articles. Specific topics include... see more

Adflip.com is the world's largest searchable database of classic print ads, representing pop culture through the decades.... see more

This is a free course offered by the Saylor Foundation. 'Effective public relations skills are essential to so much of... see more

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years... see more

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more

This is a free textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more

This is a free textbook offered by BookBoon. Long term planning is the key to an organisation’s success. This book... see more

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more

This is an outline for preparation for an interview. Topics included are The Formal Interview, General Interview... see more

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that... see more

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the... see more