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MERLOT II

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Materials 11 - 20 shown of 137 results

IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Aug 21, 2016
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3 average rating
User Rating 3 user rating
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Aug 16, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (5)  Bookmark Collections
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Accessibility Info (1)

Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Jan 26, 2017
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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Ad Campaigns

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that... see more
Material Type: Reference Material
Author: Ad Council
Date Added: May 25, 2000 Date Modified: Feb 27, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (2)  Bookmark Collections
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Ad-Flip

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more
Material Type: Collection
Author: adflip.com
Date Added: Apr 19, 2002 Date Modified: Jun 13, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (4)  Bookmark Collections
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IMC Resources

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC), advertising,... see more
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jun 21, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (3)  Bookmark Collections
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Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
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The Webby Awards

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web sites.... see more
Material Type: Collection
Author: International Data Group
Date Added: Jun 21, 2001 Date Modified: Sep 04, 2013
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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We the Media: Grassroots Journalism by the People, for the People

״Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation.... see more
Material Type: Open (Access) Textbook
Author: Dan Gillmor
Date Added: Feb 18, 2010 Date Modified: Oct 21, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 3.75 average rating
User Rating 3.75 user rating
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In (5)  Bookmark Collections
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Promotion Unit for Introductory Marketing

Information about promotion for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Jun 22, 2017
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Peer review 4.3 rating
Peer Reviews 4.3 rating
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