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MERLOT II

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Materials 11 - 20 shown of 189 results

15.356 How to Develop "Breakthrough" Products and Services

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more
Material Type: Online Course
Author: Prof. Eric von Hippel
Date Added: Jun 09, 2011 Date Modified: Feb 09, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 3 average rating
User Rating 3 user rating
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All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more
Material Type: Reference Material
Author: All About Branding.com
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Break Even Calculator

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what the... see more
Material Type: Simulation
Author: KJE Computer Solutions, LLC
Date Added: Apr 20, 2002 Date Modified: Apr 29, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Grassroots Marketing

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 26, 2004 Date Modified: Oct 28, 2015
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Peer review 4.5 rating
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How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Introduction to Twitter

An assignment on how to create a Twitter account, setting up a follower list, and using Twitter. 
Material Type: Drill and Practice
Author: Barbara Nixon
Date Added: May 07, 2009 Date Modified: Apr 11, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4.5 average rating
User Rating 4.5 user rating
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Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College

This site offers simple explanations for a variety of marketing issues including: Growing Sales, Segmentation Circle, Buyer... see more
Material Type: Tutorial
Author: Randall Schultz
Date Added: Jun 20, 2007 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
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Marketing Teacher Lesson Store

Free resources on the topic of marketing.
Material Type: Reference Material
Author: http://www.marketingteacher.com/index.html
Date Added: Nov 27, 2004 Date Modified: Apr 27, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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User Rating 4.5 user rating
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Product Life Cycle

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically where... see more
Material Type: Quiz/Test
Author: Diane Walleser
Date Added: Feb 11, 2003 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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Peer review 4.5 rating
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