MERLOT Materials

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25-48 of 229 results for MERLOT Materials

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more

Here you can find materials for your data warehousing, DSS/BI, or database class, access knowledge and training materials... see more

This is a free, online course offered by the Saylor Foundation. 'Whether you know it or not, you are actively... see more

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain... see more

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more

Several of the major Web Marketing components discussed in this Web Marketing Tutorial include: search engine... see more

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what... see more

This group of articles from describe businesses that have found effective ways to spread the word about their... see more

An assignment on how to create a Twitter account, setting up a follower list, and using Twitter.  

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The... see more

This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle,... see more

Free resources on the topic of marketing.

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically... see more

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more

Information about segmentation for an introductory marketing course.

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and... see more