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MERLOT II

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Materials 11 - 20 shown of 58 results

How to Learn More About a Company by Examining its Products

At this site, one can learn more about a company by examining and testing its products. Reviewing competitors products can... see more
Material Type: Tutorial
Author: Gary Polson
Date Added: Sep 13, 2002 Date Modified: Dec 28, 2009
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Market Research

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more
Material Type: Tutorial
Author: Ángel María del Castillo Puente
Date Added: Feb 09, 2009 Date Modified: Jun 12, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 1 average rating
User Rating 1 user rating
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Marketing Research

״This free textbook introduces the reader to the principles and tools of marketing research, from designing either an... see more
Material Type: Open (Access) Textbook
Author: Paurav Shukla
Date Added: Mar 11, 2010 Date Modified: Mar 14, 2016
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Survey Design

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more
Material Type: Reference Material
Author: Creative Research Systems
Date Added: Aug 24, 2004 Date Modified: Mar 16, 2016
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Peer review 3.7 rating
Peer Reviews 3.7 rating
User review 4 average rating
User Rating 4 user rating
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The 1997 Census of Manufacturers

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more
Material Type: Simulation
Author: U.S. Government
Date Added: Mar 03, 2000 Date Modified: May 05, 2007
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Peer review 3 rating
Peer Reviews 3 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
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Questionnaire Design and Surveys Sampling

The site contains techniques and computer codes for questionnaire design, surveys sampling, and analysis.
Material Type: Presentation
Author: Barbra Bied Sperling
Date Added: Jan 20, 2002 Date Modified: Aug 16, 2017
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Peer review 2.3 rating
Peer Reviews 2.3 rating
User review 5 average rating
User Rating 5 user rating
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THE NORDIC SCHOOL - Service Marketing and Management for the Future

Online open access source consisting of a 500 page book on the Nordic School of Marketing. Contains 40 articles many written... see more
Material Type: Open (Access) Textbook
Author: Johanna Gummerus
Date Added: Nov 18, 2015 Date Modified: Oct 17, 2016
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Peer review 4 rating
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Marketing Research Articles

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by topic.
Material Type: Collection
Author: Madhu Viswanathan
Date Added: Dec 02, 2001 Date Modified: Jan 04, 2011
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Peer review 2.8 rating
Peer Reviews 2.8 rating
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15.822 Strategic Marketing Measurement

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Jul 05, 2017
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Peer review 2.75 rating
Peer Reviews 2.75 rating
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