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MERLOT II

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Materials 11 - 20 shown of 85 results

Social Class Symbols

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 13, 2017
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4.33 average rating
User Rating 4.33 user rating
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
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Social Media for Professional Networking

An assignment to help students develop their LinkedIn profile for professional networking purposes.
Material Type: Assignment
Author: Theresa Clarke
Date Added: Oct 22, 2014 Date Modified: Oct 23, 2017
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
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Learning Exercises (none)
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Financial Value of Customer Satisfaction: Using a Lifetime Value Calculator

This is an in-class activity used to demonstrate the life time value of customer satisfaction. 
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Feb 21, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
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IMC Professional Informational Interviews

This assignment is designed to help students begin to understand the value of conducting informational interviews as a career... see more
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jul 25, 2016 Date Modified: Oct 03, 2017
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
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Course ePortfolios (none)
Learning Exercises (none)
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Select-A-City for Demographic and Economic Opportunities, Using an Online Database

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which city... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 02, 2016
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
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Do You See What I See

This is an in-class exercise to illustrate individual differences in perception.
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Feb 04, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3.5 average rating
User Rating 3.5 user rating
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
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Learning Reflection Paper for Client-Based Group Marketing Projects

This is an exercise that enables students to reflect upon their client-based group marketing project experience and develop... see more
Material Type: Assignment
Author: Theresa B. Clarke
Date Added: Dec 21, 2017 Date Modified: Jan 16, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Monitoring Consumer Attitudes

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 10, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3 average rating
User Rating 3 user rating
Discussion (none)
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Learning Exercises (none)
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Apple’s Initial Phone Strategic Alliance

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 16, 2018
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Peer Review for material titled "Apple’s Initial Phone Strategic Alliance"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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