MERLOT Materials

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25-48 of 94 results for MERLOT Materials

This is a brief introduction to the importance of branding in the marketing of products and services.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion... see more

¡Maltego Radium (v. 3.3.3) is a penetration testing tool that collects data about organizations, websites, and... see more

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This lesson received an honorable mention in the 2012 SoftChalk Lesson Challenge. 'This week we'll be looking at "body... see more

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more

This video was recorded at NIPS ˙08 Workshop: Beyond Search - Computational Intelligence for the Web. Search engine... see more

This is a Prezi presentation designed to help shed a little light on Internet Marketing and the importanced of a well... see more

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

A 3 1/2 minute video from eMarketer research analysist David Hallerman

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.

A 15-minute video containing the best parts of the 1984 introductory announcement of Macintosh.

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific... see more

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring... see more

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used... see more

The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market... see more