MERLOT Materials

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For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected... see more

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at... see more

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good... see more

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004.... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads.... see more

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that... see more

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC),... see more

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your... see more

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

Information about promotion for an introductory marketing course.

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more

This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of... see more

This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more

A compilation and collection of classic advertising, specializing in classic autos.

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role... see more

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more

This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more

This is a simple online quiz that can be used with students to help them identify companies by the advertising slogans... see more

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more

This site contains Burma Shave slogans from 1929 to 1963. The slogans be used to demonstrate one very successful means of... see more

Clio has given AEF permission to showcase winning selections from the 2000, 2001, 2002, and 2003 Clio Awards on aef.com.... see more