MERLOT Materials

Show results for

Filter by

25-48 of 54 results for Materials Submitted by Theresa Clarke

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more

Information about the marketing environment for an introductory marketing course.

Information about products for an introductory marketing course.

An assignment to help students develop their LinkedIn profile for professional networking purposes. 

A reference for case studies and ideas about brands using social media.

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.

An assignment to help students become professionally certified in HootSuite, a social media management system.

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

An assignment on how students can create an "ePortfolio" using social media. 

This reference guide has been prepared as a reference for the 2011 Society for Marketing Advances Conference special... see more

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more

This is a post from Dr. Delaney Kirk's blog about tips for taking back the classroom and becoming an effective teacher... see more

A collection of resources on how to create ads.  

Information about pricing for an introductory marketing course.

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how... see more

The group contract provides a structure for students to specify contact information, preferred methods of communication,... see more

Much has been written about how Twitter is making its way into the halls of higher education. Go beyond the usual tips... see more

Resources for facilitating the teaching of courses that incorporate the Google Online Marketing Challenge.

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product.... see more

MathMarketing's Funnel Calculator™ allows you to calculate how many sales you can generate from a given number of... see more

This 14-page document is designed to help students and professors around the world have a successful experience with the... see more

This site describes Sharon Drew Morgen's Buying Facilitation Method® which operates to a totally different set of... see more

An example of a student report written in response to an assignment to read a book and then teach the class about How to... see more