MERLOT Materials

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49-72 of 702 results for MERLOT Materials

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This video was recorded at MIT World Series: Back to the Classroom 2007. If anyone deserves the moniker of 'arts miracle... see more

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

This is a brief video for job category description/information.

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more

This website from Inc.com addresses the issue of Pricing and presents links to relevant articles. Specific topics include... see more

In this course, the student will learn about the entire marketing process and examine the range of marketing decisions... see more

Adflip.com is the world's largest searchable database of classic print ads, representing pop culture through the decades.... see more

"Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed with funding... see more

This is a free course offered by the Saylor Foundation. 'Effective public relations skills are essential to so much of... see more

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years... see more

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more

This is a free textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more

This is a free textbook offered by BookBoon. Long term planning is the key to an organisation’s success. This book... see more

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more