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MERLOT II

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Materials 21 - 30 shown of 175 results

100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Jul 07, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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In (3)  Bookmark Collections
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Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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In (1)  Bookmark Collections
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Google Online Marketing Challenge

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as... see more
Material Type: Collection
Author: Google
Date Added: May 13, 2008 Date Modified: Mar 13, 2012
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
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Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: Jul 07, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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In (3)  Bookmark Collections
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VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Jul 23, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
Course ePortfolios (none)
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Lesson Plans, Mind Maps and Activities for Educators

The resources include lesson plan/s, presentations to introduce a topic area on PowerPoint and as a mind map and activities... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 12, 2004 Date Modified: Aug 25, 2014
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Peer review 4.1 rating
Peer Reviews 4.1 rating
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Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis Martínez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
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Peer review 5 rating
Peer Reviews 5 rating
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Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
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Peer review 5 rating
Peer Reviews 5 rating
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Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of... see more
Material Type: Reference Material
Author: Manuel A. Alonso
Date Added: Feb 09, 2009 Date Modified: Jul 30, 2011
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Peer review 4 rating
Peer Reviews 4 rating
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Lesson Plan on Market Analysis

This Bized site provides a lesson plan that serves as an introduction to the marketing function of a business and seeks to... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 18, 2014
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Peer review 4 rating
Peer Reviews 4 rating
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Discussion (1 Comment)
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