MERLOT Materials

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49-70 of 70 results for MERLOT Materials

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by... see more

This site is dedicated to direct marketing, teaching direct marketing, and providing resources for professors and... see more

This site provides links to a series of articles concerning Advertising or Promotion. Some of the articles are several... see more

A great site for someone to explore to see if they have covered all bases before starting a business. This site has a lot... see more

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The... see more

This site provides links to a series of articles concerning Distribution and Retailing. Some of the articles are several... see more

This site provides links to a series of articles concerning International Marketing. Some of the articles are several... see more

It is a JavaScript that tests if two or more random samples are drawn from the same population.

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several... see more

It is a JavaScript that tests the equality of several populations? median.

It is a JavaScript that test the equality of several populations? proportions.

It is a JavaScript that tests a claimed means difference, and equality of variances of two populations based on two sets... see more

This site contains a number of ads that were not used, in many cases, because they were tasteless. A brief descripton of... see more

This site presents over 9,000 images relating to the early history of advertising in the United States. The materials,... see more

This site contains a number of short articles that have appeared in Ad Age. They could be used to liven up classroom... see more

This is a collection of ads for products that are currently being sold on the internet. Some of them are strange (such as... see more

This is the personal website of advertising fanatic Andy Savage which features numerous popular UK television commercials... see more

This site provides links to a series of articles concerning Marketing Growth. Some of the articles are several years old,... see more

This site provides links to a series of articles concerning Market Planning. Some of the articles are several years old,... see more

This site provides links to a series of articles concerning Marketing Research. Some of the articles are several years... see more

A collection of over 90,000 television ads and ad agencies from around the world.

"La laideur se vent mal" : Petite rappel des notions "de marque" et "d'univers de marque". Support simple et coloré, il... see more