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MERLOT II

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Materials 21 - 30 shown of 33 results

Calculating the Required Sample-Size

This is a simple calculator to determine sample size. One needs to input response rate expected, allowed percentage error,... see more
Material Type: Simulation
Author: DB-Marketing.com
Date Added: Aug 24, 2004 Date Modified: Jun 24, 2005
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Peer review 2.5 rating
Peer Reviews 2.5 rating
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BRANDS: A Marketing Game

BRANDS is a multi-brand, multi-market, computer-based marketing simulation. Students make decisions as Product or Brand... see more
Material Type: Simulation
Author: Dr. Randall G. Chapman
Date Added: Nov 11, 2000 Date Modified: Dec 05, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User review 5 average rating
User Rating 5 user rating
Discussion (2 Comments)
In (7)  Bookmark Collections
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Learning Exercises (2)
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Conjoint Analysis Samples

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Feb 14, 2002 Date Modified: Jul 06, 2004
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Sales and Profit Calculator

This is a simple return on investment calculator. One must enter Marketing Investment, Selling Price, Gross Profit, Profits... see more
Material Type: Simulation
Author: Give to Get
Date Added: Aug 24, 2004 Date Modified: Jun 25, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Syllabits

This site provides examples of syllabi in the marketing area for a wide variety of marketing sub-topics such as consumer... see more
Material Type: Simulation
Author: New South Network Services
Date Added: Aug 22, 2000 Date Modified: Oct 28, 2003
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Brand Management Microworld

This stand-alone simulation address issues that are typical to fast moving consumer goods product launches; e.g., whether to... see more
Material Type: Simulation
Author: Christina Spencer
Date Added: Feb 17, 2003 Date Modified: Sep 05, 2008
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Comparing Response-Rates of 2 Samples

This is a simple calculator that can be used to determine the difference between response rates in two samples. After you... see more
Material Type: Simulation
Author: DBMarketing.com
Date Added: Aug 24, 2004 Date Modified: Aug 24, 2004
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Customer Lifetime Value (20 Year Time Horizon)

This calculator will help the user estimate the value of the customer relationship over a 20 year time horizon.
Material Type: Simulation
Author: MarrcommWise
Date Added: Aug 26, 2004 Date Modified: Feb 16, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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MikesBikes-Advanced

MikesBikes-Advanced is specifically suited to MBA and advanced level business strategy courses. It has also been used in... see more
Material Type: Simulation
Author: Smartsims International
Date Added: Oct 28, 2007 Date Modified: Aug 14, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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MikesBikes-Intro

MikesBikes-Intro is an Introduction to Business simulation created by Smartsims.The simulation is unique in that it is... see more
Material Type: Simulation
Author: Smartsims International
Date Added: Oct 09, 2007 Date Modified: Sep 16, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (1 Comment)
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