MERLOT Materials

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This site presents over 9,000 images relating to the early history of advertising in the United States. The materials,... see more

It is a JavaScript that test the equality of several populations? proportions.

It is a JavaScript that tests the equality of several populations? median.

It is a JavaScript that tests a claimed means difference, and equality of variances of two populations based on two sets... see more

It is a JavaScript that tests if two or more random samples are drawn from the same population.

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that... see more

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more

A great site for someone to explore to see if they have covered all bases before starting a business. This site has a lot... see more

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by... see more

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing... see more

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

Adflip.com is the world's largest searchable database of classic print ads, representing pop culture through the decades.... see more

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more

This is a collection of ads for products that are currently being sold on the internet. Some of them are strange (such as... see more

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more

This site contains Burma Shave slogans from 1929 to 1963. The slogans be used to demonstrate one very successful means of... see more

This site contains a number of ads that were not used, in many cases, because they were tasteless. A brief descripton of... see more

This is the Gallup Poll website. There are a lot of different types of polls that can be used to illustrate how... see more