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MERLOT II

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Materials 21 - 30 shown of 70 results

The Advertising Council Retrospectives

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more
Material Type: Collection
Author: Ad Council
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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The Good, the Bad, the Ugly

The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Discussion (1 Comment)
In (6)  Bookmark Collections
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Clio Awards

Clio has given AEF permission to showcase winning selections from the 2000, 2001, 2002, and 2003 Clio Awards on aef.com.... see more
Material Type: Collection
Author: aef.com
Date Added: Jul 13, 2004 Date Modified: Jan 06, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Partnership for a Drug-Free America

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national advertising... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jan 06, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Radio Mercury Awards

The Radio-Mercury Awards was established in 1992 to encourage and reward the development of effective and creative Radio... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jun 03, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Favorite U.K. Television Ads

This is the personal website of advertising fanatic Andy Savage which features numerous popular UK television commercials... see more
Material Type: Collection
Author: Andy Savage
Date Added: Jul 12, 2004 Date Modified: Jul 12, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Les marques : Symbolique et première approche

"La laideur se vent mal" : Petite rappel des notions "de marque" et "d'univers de marque". Support simple et coloré, il... see more
Material Type: Collection
Author: Bechellaoui Christophe
Date Added: May 16, 2004 Date Modified: Nov 03, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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List of Marketing Articles

This lists over 130 marketing articles available on an the Wikipedia open source encyclopedia. The authors are trying to... see more
Material Type: Collection
Author: Collaborative authorship
Date Added: Aug 05, 2003 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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In (1)  Bookmark Collections
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Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: May 11, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Discussion (1 Comment)
In (15)  Bookmark Collections
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Lifetime Value in Relationship Marketing, Customer Loyalty

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site... see more
Material Type: Collection
Author: Jim Novo
Date Added: Apr 22, 2003 Date Modified: May 02, 2006
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About this material:
Peer review 2.4 rating
Peer Reviews 2.4 rating
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In (1)  Bookmark Collections
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