MERLOT Materials

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In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

Real Burger World (or RBW as it later became known) was a small hamburger chain established in the UK in the early... see more

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand... see more

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

 I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the... see more

n case you are not familiar with Kahoot (and probably other similar websites) it is a quiz or survey that students... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

For this task, you will be required to assume the role of the marketing manager for a hypothetical mid-sized retail bank.... see more

The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their... see more

Digital Access to Scholarship at Harvard (DASH) is a central, open access repository of research by members of the... see more

Coffer Noir in an innovative way combines the elements of economic strategy and crime novel with noir atmosphere. Graphic... see more

Twitter is customer support’s double-edged sword. Customers now find it easier to communicate with brands and report... see more

This is a free textbook offered by BookBoon. Strategic Marketing is aimed as an introduction to Strategic Marketing... see more

The Digital Commons Network: Business Commons provides you with 60,700+ Open Access full-text articles pertaining to... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This is a free textbook offered by BookBoon. The book takes the need to satisfy customers as its starting point. The... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

This is a free textbook offered by BookBoon. Long term planning is the key to an organisation’s success. This book... see more