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MERLOT II

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Materials 21 - 30 shown of 704 results

Marketing: Segmentation - Targeting - Positioning

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Material Type: Presentation
Author: tutor2u
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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Introduction to Marketing 101 Building Strong Brands Part1B

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.
Material Type: Presentation
Author: Barbara Kahn
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Marketing 101 Building Strong Brands Part 1A

This is a brief introduction to the importance of branding in the marketing of products and services.
Material Type: Presentation
Author: Barbara Kahn
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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What is intelligent content, and how can it future-proof your content marketing?

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex... see more
Material Type: Reference Material
Author: Rebecca Sentance
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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The New Young Consumer: Marketing to Generation Y and Millennials

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.
Material Type: Presentation
Author: American Society for Travel Agents
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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The digital consumer and the rise of a new paradigm for marketing

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in a... see more
Material Type: Presentation
Author: Unknown
Date Added: Oct 10, 2017 Date Modified: Jan 26, 2018
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 5 average rating
User Rating 5 user rating
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Content Marketing: The Basics

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more
Material Type: Presentation
Author: Unknown
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Coca-Cola Content 2020 Part Two

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more
Material Type: Presentation
Author: Content Media
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Coca-Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more
Material Type: Presentation
Author: Cognitive Media
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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What is Content Marketing?

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.
Material Type: Presentation
Author: Interact Media
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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