MERLOT Materials

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49-72 of 461 results for Materials Submitted by Cathy Swift

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected... see more

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at... see more

This is a free, online course offered by the Saylor Foundation. 'Whether you know it or not, you are actively... see more

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a retail... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal... see more

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads.... see more

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more

This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle,... see more

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically... see more

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your... see more

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more