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MERLOT II

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Materials 21 - 30 shown of 122 results

Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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Peer review 4 rating
Peer Reviews 4 rating
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The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more
Material Type: Collection
Author: Scott A. Lukas
Date Added: Sep 22, 2008 Date Modified: Feb 25, 2016
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Peer review 4 rating
Peer Reviews 4 rating
User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
In (8)  Bookmark Collections
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Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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Peer review 3.9 rating
Peer Reviews 3.9 rating
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Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2015
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Magazine Production

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
Material Type: Presentation
Author: Jane Tallim
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2015
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Creating Ads

A collection of resources on how to create ads. 
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Mar 14, 2016
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Paid Search (PPC) Using Google AdWords Assignment

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently use... see more
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jun 15, 2013 Date Modified: Mar 14, 2016
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Testing Your Advertising IQ

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how much... see more
Material Type: Quiz/Test
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Feb 26, 2016
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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AdForum.com

A collection of over 90,000 ads and ad agencies from around the world.
Material Type: Collection
Author: AdForum.com
Date Added: Sep 16, 2009 Date Modified: Jun 16, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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