MERLOT Materials

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49-72 of 229 results for MERLOT Materials

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more

Information about the marketing environment for an introductory marketing course.

This course introduces new product development. Topics include technology transfer, relations between science and... see more

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more

Information about products for an introductory marketing course.

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

A reference for case studies and ideas about brands using social media.

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University.  Our aim in... see more

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more

'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced... see more

'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced... see more

This is a free textbook offered by BookBoon. "In this free, short textbook you can read about a simple break-even point... see more

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or... see more

Coffer Noir in an innovative way combines the elements of economic strategy and crime novel with noir atmosphere. Graphic... see more

This is a free textbook offered by BookBoon. 'This book teaches a powerful blend of the two most crucial conversation... see more

This is a free, online textbook offered by Google Books. The book is modeled on a Principles of Marketing course.  Some... see more

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners... see more

This is a free online textbook offered by BookBoon. 'This book takes the whole lifecycle of a purchase from initial... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

This is a free, online textbook offered by Book Boon.  

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance... see more

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more

This site is produced by CIO.com, a website for CIOs (Chief Information Officers) and other information executives, and... see more