MERLOT Materials

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49-72 of 94 results for discipline "Marketing"

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more

This video was recorded at Web.Start. Providing services and products for an international market is easier than you may... see more

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more

RealView Imaging is pioneering the field of interactive live holography, creating new dimensions for Augmented Reality.... see more

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more

The site contains techniques and computer codes for questionnaire design, surveys sampling, and analysis.

This video was recorded at European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in... see more

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

This video was recorded at PLSC 270 - Capitalism: Success, Crisis and Reform. Professor Rae uses the case of Polaroid... see more

This site was originally an online class that is no longer being offered at Monash University. This is a Principles of... see more

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

This video was recorded at 22nd International Joint Conference on Artificial Intelligence (IJCAI), Barcelona 2011.... see more

An example of a student report written in response to an assignment to read a book and then teach the class about How to... see more

This video was recorded at First ACM International Conference on Web Search and Data Mining - WSDM 2008. WSDM (pronounced... see more

This video was recorded at Solomon seminar. In this talk we will present the personality of an Online Marketplace. This... see more

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the... see more

This video was recorded at YALE PSYC 123 The Psychology, Biology and Politics of Food with Professor Kelly D. Brownell.... see more

This video was recorded at 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Paris... see more

This video was recorded at Mini Seedcamp Ljubljana 2009. TechCrunch was founded on June 11, 2005, as a weblog dedicated... see more