MERLOT Materials

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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

This site provides a listing of well-known logos by company name.  "Famous company logos are perceived and employed as... see more

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and... see more

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and... see more

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as... see more

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national... see more

The Radio-Mercury Awards was established in 1992 to encourage and reward the development of effective and creative Radio... see more

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a... see more

"Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public... see more

A 3 1/2 minute video from eMarketer research analysist David Hallerman

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and... see more

This site is a collection of the 2000-2003 Clio awards. Award categories include Print, Posters/Billboards and Student... see more

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are... see more

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific... see more