MERLOT Materials

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73-96 of 200 results for "business"

"Having a never ending stream of new prospects and potential clients is the lifeblood of any business. This textbook will... see more

"Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public... see more

This is a textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

This is a free book from BookBoon. 'Ideally, Marketing is accountable, generates bulletproof business outcomes, drives... see more

Burt Manning, Chairman Emeritus, J. Walter Thompson Company, conducts videotaped interviews with top marketers such as... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and... see more

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film... see more

This video was recorded at Web.Start. Providing services and products for an international market is easier than you may... see more

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information... see more

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and... see more

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more

The Digital Commons Network: Business Commons provides you with 60,700+ Open Access full-text articles pertaining to... see more

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments... see more

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more

This web site contains notes and materials for a course on statistical forecasting that has been taught at the Fuqua... see more