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MERLOT II

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Materials 31 - 40 shown of 71 results

List of Marketing Articles

This lists over 130 marketing articles available on an the Wikipedia open source encyclopedia. The authors are trying to... see more
Material Type: Collection
Author: Collaborative authorship
Date Added: Aug 05, 2003 Date Modified: Jan 04, 2011
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Peer Review for material titled "List of Marketing Articles"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: Sep 07, 2016
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (16)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (1)
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Lifetime Value in Relationship Marketing, Customer Loyalty

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site... see more
Material Type: Collection
Author: Jim Novo
Date Added: Apr 22, 2003 Date Modified: May 02, 2006
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About this material:
Peer review 2.4 rating
Peer Reviews 2.4 rating
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Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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In (2)  Bookmark Collections
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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About this material:
Peer review 4.4 rating
Peer Reviews 4.4 rating
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In (1)  Bookmark Collections
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Readings on Selling

This site provides links to a series of articles concerning Professional Selling. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 05, 2009
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
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Readings on Supply Chain Management

This site provides links to a series of articles concerning Supply Chain Management. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 26, 2009
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
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Advertising/Promotion Readings

This site provides links to a series of articles concerning Advertising or Promotion. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jul 09, 2011
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Readings in Performance Evaluation

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Nov 25, 2008
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
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