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MERLOT II

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Materials 31 - 40 shown of 79 results

Designing Online Advertising Markets

This video was recorded at 22nd International Joint Conference on Artificial Intelligence (IJCAI), Barcelona 2011. Research... see more
Material Type: Presentation
Author: Susan Athey
Date Added: Feb 10, 2015 Date Modified: Mar 14, 2016
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Student Ad Book Presentations: How To Plan Advertising

An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan... see more
Material Type: Presentation
Author: Steve Bayley
Date Added: Apr 27, 2012 Date Modified: Feb 26, 2016
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Advertising Keyword Suggestion Based On Concept Hierarchy

This video was recorded at First ACM International Conference on Web Search and Data Mining - WSDM 2008. WSDM (pronounced... see more
Material Type: Presentation
Author: Qiang Yang
Date Added: Feb 10, 2015 Date Modified: Mar 14, 2016
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Introduction to Branding

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the presentation... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 13, 2013
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Statistical Challenges in Computational Advertising

This video was recorded at 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Paris 2009.... see more
Material Type: Presentation
Author: Deepayan Chakrabarti, Deepak Agarwal
Date Added: Feb 10, 2015 Date Modified: Jul 27, 2016
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Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 2 average rating
User Rating 2 user rating
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Key Elements of "World Class" Marketing

This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Jul 23, 2016
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About this material:
Peer review 2.25 rating
Peer Reviews 2.25 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
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Internet Literacy

This module is part of a course entitled Issues in Culture and Media. There are presentations, readings and assignments for... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jul 16, 2008 Date Modified: Jun 28, 2010
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Peer review 1.5 rating
Peer Reviews 1.5 rating
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Advertising Project Reference LIB740

Students read propaganda techniques (taken from a book)and use them to design an advertising brochure (from an interactive... see more
Material Type: Presentation
Author: Unknown
Date Added: Jul 01, 2008 Date Modified: Jun 10, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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American Brands Go East

Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on the... see more
Material Type: Presentation
Author: CBS News
Date Added: Jul 06, 2011 Date Modified: Mar 07, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Choosing Advertising Mediums

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to... see more
Material Type: Presentation
Author: Adams Media
Date Added: Aug 09, 2005 Date Modified: Nov 17, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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