MERLOT Materials

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73-94 of 94 results for MERLOT Materials

This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a... see more

Students read propaganda techniques (taken from a book)and use them to design an advertising brochure (from an... see more

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy... see more

This is a commercial site that sells the software. However, the examples here could be used in a class discussion of how... see more

This is a presentation that covers market segmentation and planning as regards successful Customer Relationship... see more

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are... see more

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This video was recorded at Web.Start. Ekipa koja je pokrenula Studentski Oglasnik pokazat će na koji način prodaje... see more

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more

This is a commercial site that is selling software that produces the supplier evaluation matrix. However, the charts that... see more

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why... see more

Presentación de Tendencias de Mercado expuesta en Icare de Marketing 2011

Nowadays the advertising sector takes a big role on Internet. In the near future internet will be the biggest channel of... see more

This presentation attempts to sell a software program. However, it contains useful information for professors to refresh... see more

This presentation is designed "to demonstrate that instructional "pictures" serve a vital function, one much greater than... see more

Caracteristicas generales del marketing directos y sus medios de difusiòn, incluyendo ademàs algunos canales de... see more

This is a commercial site that sells software to enable companies to use portfolio planning. However, the sample charts... see more

This working paper on consumer behaviour (2002). In it, the authors, Ziv Carmon, Klaus Wertenbroch, and Marcel Zeelenberg... see more

This is a presentation by a commercial site that sells software to clients. The presentation, however, could be used as... see more

Le merchandising, approche avancée... Cours dispensé en Formation de promoteurs de ventes France pour le groupe... see more

This is a transcript of a broadcast on the NewsHour with Jim Lehrer in which Paul Solman examines Wal-Mart's distribution... see more

This module is part of a course entitled Issues in Culture and Media. There are presentations, readings and assignments... see more