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MERLOT II

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Materials 31 - 40 shown of 649 results

Communication Process

An interactive model of the communication process, based on the Shannon-Weaver components of communication. Requires Flash... see more
Material Type: Animation
Author: Dr. Roy Schwartzman
Date Added: Oct 07, 2003 Date Modified: Feb 12, 2017
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Peer review 3.75 rating
Peer Reviews 3.75 rating
User review 3.5 average rating
User Rating 3.5 user rating
Discussion (1 Comment)
In (14)  Bookmark Collections
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Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: Mar 03, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Aug 21, 2016
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3 average rating
User Rating 3 user rating
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Installing a CAPTCHA

A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog. 
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jan 04, 2011 Date Modified: Sep 13, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jul 30, 2011
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
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In (8)  Bookmark Collections
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Jan 26, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (5)  Bookmark Collections
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Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open Textbook
Author: John K. (Jeff) Tanner, Mary Anne Raymond
Date Added: Mar 23, 2010 Date Modified: Feb 09, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4.9 average rating
User Rating 4.9 user rating
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Student Guide

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Mar 04, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
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In (8)  Bookmark Collections
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Understanding Media and Social Culture – An Introduction to Mass Communication

This is a free textbook offered by Saylor Foundation.'Understanding Media and Culture: An Introduction to Mass... see more
Material Type: Open Textbook
Author: Jack Lule
Date Added: Jan 09, 2013 Date Modified: Jan 26, 2017
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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User review 4.77 average rating
User Rating 4.77 user rating
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