MERLOT Materials

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Based on a series of case studies of globally distributed media and their reception in different parts of the... see more

The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as... see more

Professor John Hauser at MIT�s Sloan School of Management presents this online course as an �introduction to the... see more

The American Marketing Association provides this glossary of over 4,000 marketing terms on their website. Using their... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as... see more

This is a free textbook offered by BookBoon. Marketing aims at finding out what consumers want, then planning and... see more

This is a free textbook offered by BookBoon. This book sets out the principles of how to get yourself into print – a way... see more

This is a free textbook offered by BookBoon. Internet Marketing can look a little daunting with all of its many... see more

This is a free textbook offered by BookBoon. "12 Smart Practices to Improve Marketing and Sales" is a valuable resource... see more

This is a free textbook offered by BookBoon. The lifeblood of any business, no matter how big/small it may be, is the... see more

This is a free textbook offered by BookBoon. In an increasingly online world, marketers have turned to different genres... see more

This is a free textbook offered by BookBoon. In this handbook you will find numerous answers to this question: 'What... see more

This is a free textbook offered by BookBoon. Customer Journeys are a modern version of customer processes. They describe... see more

This is a free textbook offered by BookBoon. In "The Experts Teach: Customer Care", we bring together 25 articles from... see more

This is a free textbook offered by BookBoon. We have all hear of PR but how many of us know what it involves? Can we do... see more

This is a free textbook offered by BookBoon. Harvard Business Review did research on “the three rules for making a... see more

This is a free textbook offered by BookBoon. Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the... see more

This is a free textbook offered by BookBoon. An eye-opening insight into how customers are often treated once they become... see more

This is a free textbook offered by BookBoon. Each success starts with Planning. If you master the skill of an effective... see more

This is a free textbook offered by BookBoon. This book is all about Opening, Exploring, Satisfying and Closing, which are... see more

This is a free textbook offered by BookBoon. Around the World successful subscription-based companies like Netflix,... see more