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MERLOT II

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Materials 31 - 40 shown of 408 results

How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College

This site offers simple explanations for a variety of marketing issues including: Growing Sales, Segmentation Circle, Buyer... see more
Material Type: Tutorial
Author: Randall Schultz
Date Added: Jun 20, 2007 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Product Life Cycle

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically where... see more
Material Type: Quiz/Test
Author: Diane Walleser
Date Added: Feb 11, 2003 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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Peer review 4.5 rating
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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The Webby Awards

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web sites.... see more
Material Type: Collection
Author: International Data Group
Date Added: Jun 21, 2001 Date Modified: Sep 04, 2013
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
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We the Media: Grassroots Journalism by the People, for the People

×´Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation.... see more
Material Type: Open Textbook
Author: Dan Gillmor
Date Added: Feb 18, 2010 Date Modified: May 11, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 5 average rating
User Rating 5 user rating
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The Price of Happiness: On advertising, Image and Self Esteem

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and societal... see more
Material Type: Presentation
Author: Unknown
Date Added: May 11, 2000 Date Modified: Oct 17, 2015
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Peer review 4.46 rating
Peer Reviews 4.46 rating
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