MERLOT Materials

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73-96 of 463 results for Materials Submitted by Cathy Swift

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and... see more

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more

This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more

This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic... see more

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and... see more

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This course introduces new product development. Topics include technology transfer, relations between science and... see more

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of... see more

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other... see more

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human... see more

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics... see more