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73-96 of 461 results for Materials Submitted by Cathy Swift

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and... see more

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more

This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more

This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic... see more

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and... see more

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This course introduces new product development. Topics include technology transfer, relations between science and... see more

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of... see more

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other... see more

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University.  Our aim in... see more

This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of... see more

This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more