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MERLOT II

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Materials 31 - 40 shown of 225 results

Green Marketing

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more
Material Type: Reference Material
Author: J. Ottman Consulting, inc.
Date Added: Jul 26, 2004 Date Modified: Feb 25, 2010
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Marketing Environment Unit for Introductory Marketing

Information about the marketing environment for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Jun 22, 2017
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Organizing for Innovative Product Development

This course introduces new product development. Topics include technology transfer, relations between science and technology,... see more
Material Type: Online Course
Author: Heng Xu Prof. Tom Allen
Date Added: Jun 09, 2011 Date Modified: Jul 05, 2017
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Principles of Marketing Assignments

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more
Material Type: Drill and Practice
Author: Bill Swinyard
Date Added: Aug 27, 2005 Date Modified: Oct 11, 2017
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 3.71 average rating
User Rating 3.71 user rating
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Product Unit for Introductory Marketing

Information about products for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Jun 22, 2017
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Social Marketing

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more
Material Type: Online Course
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Jun 22, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (4)  Bookmark Collections
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Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: May 07, 2017
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 2.5 average rating
User Rating 2.5 user rating
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Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
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Peer review 5 rating
Peer Reviews 5 rating
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Internet Marketing Assignments

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the student... see more
Material Type: Drill and Practice
Author: Charles Hofacker
Date Added: Jun 20, 2001 Date Modified: Jul 20, 2017
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Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
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Marketing Management

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs,... see more
Material Type: Online Course
Author: Prof. John Hauser
Date Added: Jun 09, 2011 Date Modified: Aug 16, 2017
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Peer review 4 rating
Peer Reviews 4 rating
User review 4.67 average rating
User Rating 4.67 user rating
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