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MERLOT II

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Materials 31 - 40 shown of 70 results

Articles on Branding

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.
Material Type: Collection
Author: Through the Loop Consulting Ltd
Date Added: Apr 28, 2002 Date Modified: Sep 09, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Cigarette Advertising Archive

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more
Material Type: Collection
Author: chickenhead productions
Date Added: Apr 15, 2001 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Cours de Marketing : collection complète...

Collection complète de cours de marketing.247 pages décomposées en 38 Chapitres : Des bases du Marketing à la Négociation et... see more
Material Type: Collection
Author: Chrsitophe M-A Bechellaoui et Anne Parmentelot
Date Added: Nov 03, 2005 Date Modified: May 19, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Distribution and Retailing Readings

This site provides links to a series of articles concerning Distribution and Retailing. Some of the articles are several... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Feb 19, 2003
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Historical Ads

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more
Material Type: Collection
Author: Digital Scriptorium - Duke University
Date Added: May 04, 2002 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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International Marketing Readings

This site provides links to a series of articles concerning International Marketing. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Sep 16, 2005
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Reviewed by members of Editorial board for inclusion in MERLOT.
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List of Marketing Articles

This lists over 130 marketing articles available on an the Wikipedia open source encyclopedia. The authors are trying to... see more
Material Type: Collection
Author: Collaborative authorship
Date Added: Aug 05, 2003 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Print Ad Archives

Adflip.com is the world's largest searchable database of classic print ads, representing pop culture through the decades. ... see more
Material Type: Collection
Author: adflip.com
Date Added: Jun 21, 2001 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Readings in Marketing Management

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Readings on Pricing

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: May 26, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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