MERLOT Materials

Show results for

Filter by

73-96 of 703 results for MERLOT Materials

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more

Here you can find materials for your data warehousing, DSS/BI, or database class, access knowledge and training materials... see more

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more

This is an outline for preparation for an interview. Topics included are The Formal Interview, General Interview... see more

A short assignment whereby students use Twitter for one hour.

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that... see more

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the... see more

The website contains a collection of 90 business ethics cases developed from 1987-1994 with funding provided by Arthur... see more

Break-Even Analysis is a financial tool that allows marketing managers to estimate how many units of a product a company... see more

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected... see more

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at... see more

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good... see more

An interactive model of the communication process, based on the Shannon-Weaver components of communication. Requires... see more

This is a free, online course offered by the Saylor Foundation. 'Whether you know it or not, you are actively... see more

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004.... see more

A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog.  

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a retail... see more