MERLOT Materials

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73-96 of 138 results for MERLOT Materials

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific... see more

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more

This book was previously published by Flat World Knowledge as Launch!  Advertising and Promotion in Real Time, and is now... see more

A collection of resources on how to create ads.  

A companion to Landscapes of Capital by Goldman and Papson, this site is an archive of the TV ads referenced in the book.... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how... see more

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more

RealView Imaging is pioneering the field of interactive live holography, creating new dimensions for Augmented Reality.... see more

A collection of over 90,000 ads and ad agencies from around the world.

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more

The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as... see more

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided... see more

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand... see more

This website provides statistics, data and long-term trends compiled by the mass media industry, a glossary of PSA... see more

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more

This book "is intended for people who want to learn practical and cost-effective ways to raise the profile of an... see more

The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would... see more

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product.... see more

This commercial site claims to cover creative fundamentals: getting into a groove, and producing lots of concepts. It... see more

'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more