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MERLOT II

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Materials 31 - 40 shown of 137 results

Advertising Campaigns: Start to Finish (Launch! Advertising and Promotion in Real Time)

This book was previously published by Flat World Knowledge as Launch!  Advertising and Promotion in Real Time, and is now... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Apr 04, 2016 Date Modified: Jul 21, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Creating Ads

A collection of resources on how to create ads. 
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Aug 30, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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landscapes of capital

A companion to Landscapes of Capital by Goldman and Papson, this site is an archive of the TV ads referenced in the book. Ads... see more
Material Type: Collection
Author: robert goldman, stephen papson
Date Added: Mar 12, 2014 Date Modified: May 15, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Mass Communication, Media, and Culture

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so much... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Apr 06, 2016 Date Modified: Jul 21, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Testing Your Advertising IQ

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how much... see more
Material Type: Quiz/Test
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Feb 26, 2016
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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AdForum.com

A collection of over 90,000 ads and ad agencies from around the world.
Material Type: Collection
Author: AdForum.com
Date Added: Sep 16, 2009 Date Modified: Jun 16, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Center for Social Media at American University

The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as... see more
Material Type: Reference Material
Author: American University (Washington, D.C.). Center for Social Media
Date Added: Aug 03, 2016 Date Modified: Aug 21, 2017
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
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Got Milk Ads

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more
Material Type: Collection
Author: All About Milk
Date Added: Jun 21, 2001 Date Modified: Feb 16, 2010
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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How Marketers Target Kids

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided for... see more
Material Type: Drill and Practice
Author: Barry Duncan
Date Added: May 04, 2002 Date Modified: Jan 26, 2017
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Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 5 average rating
User Rating 5 user rating
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