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MERLOT II

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Materials 41 - 50 shown of 71 results

International Marketing Readings

This site provides links to a series of articles concerning International Marketing. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Feb 13, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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User review 5 average rating
User Rating 5 user rating
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Distribution and Retailing Readings

This site provides links to a series of articles concerning Distribution and Retailing. Some of the articles are several... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Feb 19, 2003
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Readings in Marketing Management

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Readings on Pricing

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: May 26, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Differential Advantage Readings

This site provides links to a series of articles concerning Differential Advantage. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Sep 13, 2002
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Customer Relationship Management Readings

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Sep 13, 2002
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Marketing Growth Readings

This site provides links to a series of articles concerning Marketing Growth. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Sep 13, 2002
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Readings in Marketing Research

This site provides links to a series of articles concerning Marketing Research. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Sep 13, 2002
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Readings in Market Planning

This site provides links to a series of articles concerning Market Planning. Some of the articles are several years old, but... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Sep 13, 2002
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Reviewed by members of Editorial board for inclusion in MERLOT.
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The Emergence of Advertising in America

This site presents over 9,000 images relating to the early history of advertising in the United States. The materials, drawn... see more
Material Type: Collection
Author: The Library of Congress
Date Added: Sep 12, 2002 Date Modified: May 01, 2006
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Reviewed by members of Editorial board for inclusion in MERLOT.
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