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MERLOT II

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Materials 41 - 50 shown of 700 results

Marketing Strategy Unit for Introductory Marketing

Strategy material for principles of marketing.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Jan 30, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3.67 average rating
User Rating 3.67 user rating
Discussion (1 Comment)
In (9)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Mar 23, 2010 Date Modified: Feb 12, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4.65 average rating
User Rating 4.65 user rating
Discussion (3 Comments)
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Student Guide

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Feb 08, 2018
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Virtual World Irate Customer Retail Sales Training Demo

This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a retail salesperson... see more
Material Type: Presentation
Author: Forterra Systems
Date Added: Feb 11, 2008 Date Modified: Oct 28, 2010
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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What Is Culture?

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jul 16, 2008 Date Modified: Aug 10, 2016
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Advanced Marketing Planning

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Dec 04, 2017
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
User review 2.67 average rating
User Rating 2.67 user rating
Discussion (none)
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MARS Sales Management Simulation

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal... see more
Material Type: Simulation
Author: Robert Cook
Date Added: Mar 02, 2004 Date Modified: May 02, 2016
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
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Web Marketing Tutorial & Guide

Several of the major Web Marketing componentsdiscussed in this Web Marketing Tutorial include:search engine optimization,... see more
Material Type: Tutorial
Author: Dave Ingalls
Date Added: Sep 08, 2004 Date Modified: Dec 03, 2015
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
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Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Jan 26, 2017
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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